Author Archives: Jessica Lamore

About Jessica Lamore

Jessica Lamore founded Lamore Marketing after seeing a tremendous need for this service in the California Central Coast community. With 10 years of marketing/public relations experience combined with her excellent communication skills and extensive experience in copy writing, she possesses the ability to comfortably interact with individuals and businesses with widely varying demographics. Her expertise in traditional marketing is augmented with her highly effective on-line communications and social media marketing. She composes and delivers presentations, social media classes and webinars. Jessica writes under her name plus ghost writes under clients' names in social media and on-line marketing to help establish them as experts in their industry . She has assisted clients with getting their articles published in the largest, most respected publications in their industry. All this in addition to managing clients' social media accounts and blogs.

It is the Beginning of the End for Twitter as a Social Network

According to 2012 predictions from SocialMediaB2B, “It is the Beginning of the End for Twitter as a Social Network.” The role of Twitter will change in 2012. This is the beginning of its reduction of importance for B2B companies and … Continue reading

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10 Words That Will Either Help or Hurt Your Tweets

Social media “scientist” and researcher, Dan Zarrella, compiled a dataset of more than 200,000 link-containing Tweets tracking the CTR (click-through rates) in order to determine what words, phrases and characters correlate with higher(or lower) CTR. Below is a quick summary … Continue reading

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Switching From a PC to a Mac? Here is a guide with time-saving keyboard shortcuts.

The most frustrating thing about my recent switch from a PC to a Mac is having to relearn all of the time saving keyboard shortcuts. After some digging around I found this cheat sheet from myfirstmac.com (how appropriate). I wanted … Continue reading

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How to Customize Your Facebook Fan Page URL

Although many companies are promoting their social media links on their websites and email campaigns, a surprising amount are still neglecting to display their social media links on their business cards. When I asked a new client of mine (a company seeking … Continue reading

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How to Customize Your LinkedIn URL

To customize your LinkedIn URL: Log into your LinkedIn account. Http://linkedin.com Hover over “Profile” in the drop-down menu located at the top of the page. Click on “Edit Profile” Click on “Change Public Profile Settings” Click the “Edit” button located … Continue reading

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4 Ways to Look More Attractive in Your Profile Picture

A good friend of mine just forwarded me an interesting research article on what makes a good profile picture. Although it is a very superficial topic, I thought it was worth visiting because of all of the social network marketing … Continue reading

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Post More Effectively on Facebook

In Zarella’s study of the relationship between parts of speech and Facebook sharing, he found that William Strunk, Jr. and E.B. White were right in that adjectives and adverbs don’t perform as well as nouns and verbs. Continue reading

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